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PowerEMS follows a zero tolerance spam policy and prohibits users from sending unsolicited emails in any form while using the Service. PowerEMS participates in a number of industry initiatives, such as Email Service Provider Coalition (ESPC) and Surety Mail, which promote responsible, permission-based email marketing.
powerEMS users
All users of our powerEMS software must agree to only sending permission-based email newsletters as part of agreeing to the End User Service Agreement (EUSA) upon signup. This means that all recipients sent to must have opted to receive communications from the sending organization.
An opt-in can occur either via a sign-up form on a web site, at a point-of-sale sign-up form, or on a physical sign-up sheet. Any opt-in form should include a clear description of what will be sent and how often it will be sent. Purchased lists may not be used within the powerEMS system, regardless of the source of permission status.
As a user of powerEMS, you may not:
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Harvest emails from web sites |
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Purchase lists (whether they are opt-in or not) |
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Have a pre-checked field on your subscription form |
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Have a subscription form that subscribes users to an unrelated list |
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Send out unrelated offers or unrelated content to your newsletter list |
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Add an email address into a list without the subscriber's permission |
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Email someone who has requested to be removed from your list |
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Utilize a list older than 6 months without reconfirming the recipients' subscriptions |
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You may:
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Send out a regular newsletter to a recipient who has opted-in to receive it |
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Send out information and content to recipients who have requested to receive content on that topic from your organization |
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Anti-Spam Policy Enforcement
PowerEMS has a no tolerance spam policy. The strict measures we take to enforce our policy include, but are not limited to:
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We review and monitor large list imports. This includes a review of the list source, list age, collection methods, and confirmation practices. |
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We utilize an MD5 hash record to screen for characteristics of commonly harvested lists |
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A member of our staff reviews each message sent to more than 5000 recipients and either will approve or reject it. This threshold is 500 recipients for clients that have been with us less than two months. |
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We utilize a content-checking utility to screen and flag any message that contains words common to unsolicited emails. |
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We require a user to initial the following statement prior to each send: "I certify with my initials that all recipients granted their permission to be sent this message." |
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A record is saved of every email that is sent through the system. |
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Any customer found to be using powerEMS for spam will be immediately cut-off from use of the product. |
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We maintain the IP address and date subscribed for every new subscriber. |
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Every email, whether text or HTML, contains a mandatory unsubscribe/opt-out link at the bottom of the message. This unsubscribe link cannot be removed. |
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